fills the gap
A focused iOS subscription studio built to survive early, scale calmly, and exit rationally.
It comes from small, unglamorous gaps left behind by large apps.
Big apps leave holes. Users pay to fill them.
Friction creates opportunity for focused solutions.
Daily habits monetize at scale with the right tool.
Big companies don't fix them.
Users quietly pay someone else to.
On iOS alone, multiple studios already execute it profitably.
Revenue does not require massive downloads.
It requires correct pricing, retention, and focus.
Most studios fall into one of two extremes.
Small enough to move fast.
Structured enough to compound.
Each app solves exactly one well-defined problem.
Minimal interface, maximum focus.
Users see results immediately, not after onboarding.
Charge early to validate demand, not after scale.
No platforms. No ecosystems. No feature creep.
An app is built only if all conditions are met.
If one condition fails → we walk away.
This is a filtering business, not an ideas business.
An app is shut down if any of these persist.
Capital is recycled. Ego is not protected.
This is how portfolios survive.
Shared infrastructure • First app live
~$500 MRR
2–3 apps live • First winner identified
$2k–5k MRR per winner
10–12 apps launched • 4–5 winners retained
$8k–15k MRR each
Team: ~5 people • Near or fully profitable
Total MRR: $50k–70k
ARR: $600k–840k
Buyers already exist: app aggregators, SaaS roll-ups, small PE funds.
This is not unicorn math.
It's repeatable return math.
is not betting on one idea. It's betting on:
over vision
over scale
over storytelling
fills the gap
A focused iOS subscription studio built to survive early, scale calmly, and exit rationally.